Episode 18: Three for the Price of One
January 25, 2000 in Articles
You get a treat this week. Three columns for the price of one. A lot of people say I ramble, but this week, I’m concise. I got a lot of ground to cover.
Part One: If I Could Talk to the Animals
I went to the San Diego zoo this weekend, took tons of pictures of critters – including some magnificent shots of reindeer – and spent the whole day with “the reverend doctor” Rich McHugh, my medical/biological advisor and producer. Rich and I talked about gestation periods, life spans, a “snake eyelid” for elves, yeti and heard a lion roar.
If you have never heard a real lion roar…
We looked at Arctic brown bears and found out they’re 1500 pounds and ten feet tall. Again, if you haven’t seen it, it’s hard to put those kind of number in proportion.
I think the summation of the experience is in the little word “big”. Everything in the wild is just so big. The reindeer’s shoulders are as high as my head and their bodies are twice as thick (maybe three times) as my own. The thing can kick through an aluminum wall! Kick through it!
All of this made me think of how to get these kinds of critters across in a roleplaying game. I mean, I could give ‘em stats, but in order to show you just how big these things are, I have to put pictures in the book. I mean, Rich, Jenny, Bonnie and I looked at the critters and the first thing that went through my head was, “Orks hunt these things. Who in their right friggin’ mind would hunt these things?” Even the boars are huge! They stand up to my waist, covered in bristles, tusks, hooves and weigh something around three hundred pounds! They’re mean! They ram you, then stomp on your face and I don’t care what your stats are, if three hundred pounds of angry ram hits you in the gut, you fall down and get your face stomped on. No die roll. No damage roll. Face stomped. Story over.
It’s hard to put these kinds of things into perspective. I mean, I never knew reindeer were that big. I just got done writing about ‘em, and I didn’t put the numbers together. Seeing a picture of a reindeer and seeing one standing not more than twenty feet away from you is something else entirely.
So, a word of advice to all you out there. Go to the zoo. Take a look at these beasties that inhabit the wilds of our world. Don’t see ‘em on TV, don’t read about ‘em in books. Go have a look at them right now. Then, you’ll see how much different they’ll be in your game world.
Part Two: The Talented Mr. Denmark
By now you’ve heard about Mr. Denmark, but I thought it was time you got a look at what he’s doing for Orkworld.
Thomas has been sending me concept sketches for a few weeks now. You can find ‘em at orkworld.com, but I put a few of my favorites here along with comments. [ED: Click on any of the pictures for a larger image.]
First Look
This is the first sketch he sent me. The day I got it, I made it my wallpaper. My wife was the one who saw the elf ears around his neck. I missed those entirely. That’s because I was busy looking at our boy’s face. There’s character in that face. Expression. There’s somebody in there. This picture convinced us that Thomas was The Man for our project.
Dowmga
This one just broke my heart. In my head, the most important thing in an ork’s life is his mother. I wanted a race that loved their mommies, and Thomas captured it perfectly here. And, incidentally, this one is also my own dowmga’s favorite pic so far.
Sizes
This size comparison chart brought a lot of questions into my head. Thomas mentioned wanting to do a kind of “evolution of orks” chart. Do I want to go that far? Do I want to even address evolution? That brings up a whole lot of questions that I might not want to address. If I ignore evolution and assume that all the myths are true (orks just popped out of Keethdowmga’s tummy one day), it makes things a whole lot easier.
On the other hand, his picture of the elf made me re-think a couple things about the race. Now, I picture elves as anemic, sickly things that are only kept alive by their own sorcery. The obvious reference is a “race of Elrics” (that was Jenny’s immediate response), so I may want to reconsider. On the other hand, I like it. We’ll see.
Ork & Reindeer
Here’s the reindeer. Thomas informed me (after he sent this one) that he needed to do more research on reindeer anatomy before he drew them for real. Of course, my response was “Whuddya mean fur real? This looks pretty fur real ta me!”
Breeds
Lastly, Thomas sent a second round of pictures that had orks looking just a little different than the first picture. Compare this one with First Look above and compare the snouts. See what I mean? Thomas liked the change, but I was in love with the first one. We had a little talk and came up with an interesting development.
Human beings don’t all look alike. Neither should orks. We spent some time looking at different breeds of orks and talked about making orks with different shaped features. The snouts would be longer on some, wider on others. Different ears, different eyes, different noses.
Of course, the whole time, Thomas and I both wanted this. We just stumbled across it at the same time. Funny how development works, innit?
Anyway, like I said above, you can see more of Thomas’ work at orkworld.com and at his website: http://members.xoom.com/_XMCM/tldenmark/Index.html. Go check it out!
Part Three: It’s Survey Time!
And now on to another subject. A bit of advice I got from a friend. You see, I’m getting down to the wire. I gave myself a writing deadline, and that deadline is looming.
(And for all you aspiring game designers, you should do the same. All too often, I hear “Yeah! I got a game! I’ve been writing/playtesting it for (insert number here) years!” Listen up: Give yourself a deadline. If you don’t, you’ll be playtesting/writing it forever. Trust me on this. I could write about orks forever. Every day, I find out something new about them. But I have to publish the book sometime. If I don’t set myself a deadline, I’ll just keep writing.)
Here are my plans for printing Orkworld.
1) I only plan on selling them direct. From me to you. No middle man, no distributor, no game store.
2) The book itself won’t fit on shelves the way I’m planning to print it. Instead of the average 9″x12″ (round ’bout) that most game books are, I plan on Orkworld being 14″x14″, a little bit bigger than your average Time/Life book.
3) I’ll only print to order. That means, if I get 500 orders for Orkworld, I’ll only print 500. That means, after the print run, that’s it. No more Orkworld. Ever. I’m on to the next project.
4) I’ll sign and number each book, making each one unique.
5) You all know what’s going in the pages. You get the complete ork sourcebook, RPG rules, mass combat rules and “Big Picture” rules. No more rules, no more source material. A complete game world with complete game rules.
Now, that’s how I plan to do it. Here’s the problems that arise from all that.
1) Selling direct means a lot of distributors and retailers will call “foul!” After all, they want a piece of the action as well. I can’t say I blame ‘em. The problem is, I’ll only be selling 1,000 of these things at most. It’s gonna cost me a total of $4,332 to print the book. I’m taking pre-orders on the book, so I’ll have a rough idea how much I’ll have to charge in order to make a profit.
If I sell 250 copies, I’ll have to charge $17.33 to just break even.
If I sell 500 copies, I’ll have to charge $8.66 to break even.
If I sell 750 copies, I’ll have to charge $5.77 to break even.
If I sell 1000 copies, I’ll have to charge $4.33 to break even.
Sounds like good numbers, eh? Well, let’s look at some complications.
First, if I sell through distributors, they ask for a 60% discount. That means, if the cover price of the book is $20, the distributors buy it from me for $12. Remember those numbers up there? Compare that $12 mark with the number of copies sold. Now remember that a blow out in this industry is 3,000 copies. Most RPGs sell around 1,000 copies. If I do sell 1,000 copies, it’ll probably be to hard-core L5R/7th Sea fans. That suggests to me that I’ll sell 1,000 copies regardless of the distribution system.
Numbers (whose origins I cannot divulge) suggest to me that I can sell around 1,000 copies of Orkworld. That means, it’ll cost me around $4,332 to print it (remember?). That means, it’ll cost me $4.33 cents to print each book. That means I can sell them to distributors for $12 a piece – making a total $12,000 gross profit, or I can sell them myself for $20 a piece, making $20,000 gross profit. Subtract $4,332 from each total. Then subtract another $2,166 from that total. That’s how much my producer receives for putting up cash for the art and printing.
So…
Sell Through Distributors:
$12,000 minus $6498 = $5502
or
Sell On My Own
20,000 minus $6498 = $13,502
What would you do?
Of course, something important deserves to be said here. If I wrote Orkworld as a freelance project, I’d get paid anywhere between ¢2 and ¢5 a word. Let’s assume the better and say ¢4. It looks like Orkworld is going to be close to 100,000 words. That means I’d get paid $4,000 for writing it and would not own it when I was done. Compare that surefire $4,000 and the uncertainty of the other numbers mentioned.
I could sell Orkworld through the game stores and distribution channel, although (and I don’t think I’m stepping on any toes here – but you never can tell), the RPG distribution channels have… well… a rather unsavory reputation. That doesn’t mean that they’re all bad and it doesn’t mean that they’ll all screw me. What it means is that the RPG industry is a lean industry and they’re doing they’re best to stay alive. If that means they have to sell as much Magic or Pokemon as possible, then they’ll do it. I understand and sympathize with that situation. It also means that if I decide to sell through distribution channels, I have to ask for money up front. I’m a small company (just me and my wife!) and I really can’t afford to bet on the come line (go to Vegas, sit down at a craps table and figure it out if you don’t get it).
On the other hand, Eric Rowe over at Wizard’s Attic has also offered to give me a hand. (Go visit Eric at www.wizardsattic.com.) More on that later.
Now on to other matters.
2)Making the book bigger than your standard RPG is dangerous. Gamers are a reactionary lot. Look at Castle Falkenstein (cards instead of dice?!? What were they thinking?!?), Everway (same disease), Trinity (apparently size does matter) and any other RPG that’s tried something different. Making my book bigger gives it a distinct look. It makes graphic design easier, it gives me more room for maps (especially that Big map) and lets me have more fun with layout. Of course, it also makes it different. Gamers hate different. Different bad.
3)Printing to order isn’t so much a problem. In fact, if I send the book to Lightning Print (more on them later; but in short, they’re a print-to-order service), I can do this without a problem.
4)Signing and numbering each book is nice, but there’s probably a lot of folks who say “Who cares? How does the game play?” The fact of the matter is: Until we – gamers – start seeing our own hobby as worthwhile, until we – gamers – start looking at rare games as valuable, games won’t have value. I go to a lot of game conventions. I collect Cthulhu. I’ve got a copy of every edition, including most of the foreign editions. I also collect Chill. Finally, I try to have a copy of every basic RPG set. Being a collector in the game industry is funny. People look at you weird. “That’s not worth anything!” they tell me. Then, they open up their pack of Magic cards, pull out a little piece of cardboard with some picture and words on it and tell me “Now that’s worth something!” Yeah. Right. Beauty’s in the eye of the beholder – and so’s the Beast.
So, the point of this little survey is to test out whether or not I want to move forward on Orkworld the way I planned. What I’m asking for all of you do to – even if you don’t plan on buying the book: your opinion is still very valuable to me – is to fill out the below survey. It’s quick, painless and easy. I’d appreciate it.
ORKWORLD SURVEY
1) Would you buy a book that’s larger than the standard game book?
2) Would you prefer to buy a book at your game store or over the internet?
That’s it. It’s that easy.
E-mail the responses to me at orkboss@orkworld.com. It’d appreciate it. If it’s easier for you, just post them in the Article Comments section of the forums. Open discussion always helps.
Part Four: One Last Thought…
And before I go, one last bit of penny wisdom. Don’t ever let your audience see behind the screen. The second they see you’re human, just trying to put out the best product you can, they also get see all the flaws. Forget the fact that you’re trying to help others do what you do, forget the fact that you’re an Ariadne String, showing other people false doors and pitfalls so it’s easier for them to get started on their own labyrinth. Forget the fact that you think the small press is the heart and soul of this industry, forget the fact that you believe gamers run this industry, and not Hasbro.
Forget all that. Gamers are looking for an excuse to tear you apart.
Someone told me that once. I forgot who it was.
I didn’t believe them, either.